The game appendix «Happy farmer», working in a social network of “VKontakte”, was closed. The virtual economy the first collected huge audience in a social network, in game blossoming — to 9 million people. In a year after the release it collected a half of users of “VKontakte” and brought the i-Jet Media companies publishers of 20 million dollars. Publishers say that now support of the appendix became economically inexpedient.
The appendix «Happy farmer» stopped to work about ten days ago. Players in a social network warned about it, in exchange the appendix «Happy farm», initially developed for “Schoolmates” was offered to them. A half of his audience passed to new game from the moment of closing of “Farmer”. Alexey Kostarev, the founder of the publisher of these appendices tells about it — the i-Jet Media companies. According to him, maintenance of the appendix became economically inexpedient for the company. The monthly audiyotoriya of players in a social network was reduced to 200 thousand people, and the income of transactions of users — to 6,5 thousand dollars a month. «The last half a year «The happy farmer» was not supported any more by Asian developers. Its closing became absolutely planned step, it will be coordinated with our new strategy of platform distribution» — Mr. Kostarev explains.
The publisher argues that in the company and without that long delayed with closing of “Farmer”. Now i-Jet Media will concentrate on the edition of one-two appendices in a month. «At present i-Jet Media is guided by the western market and works together with developers of the Drimmi company over game «Fish place». One and a half years it already work in the Russian social networks, and the game release in Facebook» one of these days is expected — Mr. Kostarev makes comments. The founder of Drimmi Nikita Sherman confirms this information.
Except the edition of the game i-Jet Media appendices considers as the most perspective business for itself advertizing in another’s appendices through the service. Thus the company receives small percent from the income of foreign developers, but removes from itself marketing risks of new projects. The first advertizing partners of «The happy farmer» tell that advertizing brings from 10 to 30 % of the income of games in social networks. The director for Socialist advertizing agency development Arseny Ashomko tells that “Farmer” became the first appendix with the built-in advertizing of brands in the Runet, including in the appendix services of Uralsib bank and Lay’s chips moved ahead. The press service of a social network of “VKontakte” where «The happy farmer» took place, does not make comments on appendix closing. Under the standard contract of “VKontakte” with publishers of games the social network receives exactly a half, the same scheme operated and with i-Jet Media.
The French Alcatel and the American Lucent Technologies finished merge, having formed the new company Alcatel-Lucent. On revenue volumes the new producer of the corporate telecommunication equipment became the first player in Europe and the second in the world. The total income of Alcatel-Lucent following the results of last year makes 18,6 billion euro. The companies expect that merge will allow them to save 1,4 billion euro within three years.
Yesterday Alcatel and Lucent Technologies declared completion of merge. Incorporated Alcatel-Lucent is registered as the legal entity in France with headquarters in Paris. Patricia Russo — the former head of Lucent is appointed the director general of the company. The company intends to become the leader on production of decisions in the field of digital television (IPTV), broadband access, IP networks, multimedia solutions (IMS) and networks of new generation 3G standards — CDMA and UMTS. Total number of clients of the united company exceeds 250 thousand enterprises.
The intentions on merge of Alcatel and Lucent declared in April of this year. To an event showed a particular interest the American authorities — the president George Bush personally approved this transaction on the basis of recommendations of committee about foreign investments of the USA. And in June of this year the positive decision on the transaction was taken out by the Federal trading commission of the USA. According to the Prime-Tass, creation of special affiliated division of research laboratory Lucent Technologies became one of merge conditions from the American administration. The new division will cope council from three citizens of the USA, whose candidates will be approved by the country government. The purpose of creation of such division — providing necessary level of safety and protection of national interests of the USA at implementation of development of Alcatel-Lucent by government orders.
Staff of Alcatel-Lucent makes more than 79 thousand people. About 23 thousand employees participate in researches and development of the company. The annual revenue of the new telecommunication giant makes 18,6 billion euro (it develops of the sum of the income of Alcatel and Lucent following the results of 2005 fiscal years). Meanwhile the leader of branch of Cisco Systems finished last year with revenue of 21,4 billion euro. The company reported that intends to increase the income in new financial year by 15 — 20 %, to 24 — 25,5 billion euro.
Investments of Alcatel-Lucent into development make 2,7 billion euro. Financial investments in the researches Cisco Systems — 4,067 billion dollars (3,053 euros). Representatives of Alcatel-Lucent expect that merge will provide economy of means within three years of 1,4 billion euro. According to RIA RBC, such economy will be in many respects obliged to reduction of the staff of the united company on 9 thousand workplaces.
The marketing director of the Alcatel-Lucent company Tina Butkhuzi noted in conversation with daily RBC that «within three years after merge the company expects to receive considerable economy of means at the expense of consolidation of support functions, optimization of chains of delivery and purchasing procedures, distribution of results of research and development and services on wider user base». According to her, it is planned that level of reduction of the personnel of the united company will be no more than 10 %.
In the united company five groups, created in the business directions will be created: wire communications, wireless communications, convergent communications, corporate communications and service group.
Income of leading global manufacturers of the telecommunication equipment following the results of last fiscal year:
The company – the Income
Cisco (USA) – 21,4 billion euro (28,5 billion dollars)
Ericsson (Sweden) – 16,8 billion euro (151,8 Swedish kronur)
Nortel Networks (Canada) – 7,89 billion euro (10,52 billion dollars)
Huawei Technologies (China) – 4,49 billion euro (5,98 billion dollars)
Qualcomm (USA) – 4,3 billion euro (5,67 billion dollars)
Elcoteq (Finland) – 4,17 billion euro
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